Boston, MA – June 8, 2015 – RBM Technologies, Inc. – the leader in cloud-based visual merchandising solutions for retail – today announced that Tom Erskine has joined the company as Chief Marketing Officer. With over 20 years in inventing, developing, and successfully marketing innovative software technology applications, Erskine is a proven leader who will aid RBM’s rapid expansion. In his new role, Erskine will direct product management, product marketing, and all corporate marketing functions.
Some see the digital revolution as a major challenge to retail – but it represents a huge opportunity. Digital technology can help retailers everywhere improve in-store execution, and deliver a superior in-store customer experience, says Tom Erskine, Chief Marketing Officer, RBM Technologies. RBM is already helping many leading retailers capitalize on this opportunity, and I’m incredibly excited to be working with a proven team, and contributing my background in customer experience to transform retail through visual merchandising technology.
Tom’s track record successfully marketing innovative customer experience software makes him a perfect fit for RBM, says CEO E.Y. Snowden. And his expertise building and leading product management and marketing teams will accelerate our growth as we enhance our platform and expand our business into new markets and verticals.